Intro to Marketing- Is it a bias?

What does one automatically think of when they hear the word marketing? Everywhere I go, I hear the term “marketing” associated with “advertising”. Sure, there is no doubt that marketing does involve creating a distinct image for a product or company through advertising, but it is much more than that.

  

 A career in marketing is much more than these biases that people have created in their minds. We do not just work with ads, but we are the people behind the scenes.  A career in marketing involves things such as projecting sales, creation of analytical reports, promotions, building and executing a business plan and presentations.

                 

 Another bias of marketing is that marketers have it “easy”. How can people actually believe that all we do is sit in our offices and hide behind our computer screens all day long? In fact, a lot of hard work goes on in our lives. Every moment of our active time, we are thinking about strategies on marketing products. Our mind is an explosive just ready to explode with all the thinking and developing going on inside our head. Other things that constantly keep us on our tippy toes is trying to stay current and getting familiar with our consumers. As marketers, we need to research, read the newspaper and magazines daily, listen to the radio, watch TV, and surf the internet to be up to date and to absorb the trends that are developing in the community and around the world. Our jobs are hectic because it revolves around satisfying our customers needs and wants.

Welcome to your one stop marketing blog. In this blog, my aim is to give you a glimpse into a marketers mind. In upcoming posts, I will dispel any myths of marketing, post commercials of the week, give marketing analysis, talk about upcoming trends and fads and make this a creative outlet. In my next blog post I will be posting a commercial of the week. Any guesses on which one it will be?