Coca-Cola,
one of the largest giants came up with the brilliant concept of spreading
happiness through a marketing campaign all around the world. Through this
campaign, many received free beverages, flowers, iPhone, accessories, balloon
animals, skateboard, etc. Want to know how? Watch the Coca-Cola commercial that
became a viral hit!
This
commercial from a marketing point of view is unique and creative! The concept
of this machine is to spread happiness in an unpredicted and innovative way,
while catching the heartbeats of not only the consumers but the audience as
well. This is exactly what Coca-Cola managed to do. They caught not only the
smiles and laughter of their consumers but also established a great customer
relationship management (CRM).
No comments:
Post a Comment